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Factsheet: EU-New Zealand Trade Agreement - Market Access

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EU-New Zealand Trade Agreement

Goods Market Access conditions

The EU-New Zealand Free Trade Agreement (‘FTA’) will bring tariffs to 0% on all products exported from the EU to New Zealand, right from day one.

The FTA also contains more flexible and modern rules of origin that recognise the complexity of many supply chains. The documentation on origin follows the latest standard based on self-certification by businesses to make the utilisation of the FTA as easy as possible, especially for small and medium-sized companies. The FTA provides greater certainty and transparency for exporters.

EU firms exported €6.258bn of goods to New Zealand in 2022 and imported €2.807bn from New Zealand in the same year. Thanks to the FTA, removing tariffs alone could save EU businesses some €140 million in duties per year on goods exports to New Zealand, while overall bilateral trade is expected to grow by up to 30% within a decade*.

*European Commission, Trade Sustainability Impact Assessment in support of FTA negotiations between the EU and New Zealand, March 2020, available here.

Tariffs

New Zealand is an open market for imports. It has a simple average tariff rate across all goods of less than 2% for non-preferential trade and does not administer any tariff rate quotas.

Approximately 95% of goods from non-preferential trading partners, including the EU, currently enter New Zealand duty free. The FTA liberalises the remaining 5%, opening new opportunities and creating a level playing field for EU exporters in the New Zealand market.

Rules of Origin

Products are considered as originating in the EU under the FTA if they are:

  • Wholly obtained in the EU (by agriculture, mining, fishing etc.) or produced in the EU exclusively from materials originating in the EU or in New Zealand.
  • Products produced in the EU incorporating materials that are not originating there or in New Zealand, provided that such materials have undergone sufficient working or processing within the EU.

The FTA sets out a set of working or processing procedures or other requirements for products based on their HS Codes to qualify for origin status (Product-specific rules of origin). Therefore, you will need to check the HS codes of products intended to be imported into New Zealand to find their respective originating requirements. The product-specific rules could be based in particular on value addition, a change in tariff classification requirements, or a specified process.

Materials from New Zealand can be counted as originating in the EU and vice versa, as well as any processing that has been done on non-originating materials in either party. This is called full bilateral cumulation.

For products not meeting the product-specific rules, there is the possibility to apply tolerance allowing the use of 10% in value of non-originating materials - which the product specific rule would not allow to be used - in the production process of a product without affecting its originating status. This tolerance does not apply to textiles and clothing, which have other specific tolerance rules.

The FTA helps to reduce transaction costs for exporters using simple documentary requirements: rather than requiring a government certificate, origin can now be established either on the basis of a statement by the exporter to this effect or the importer’s knowledge of the product.

Where to find applicable tariffs and rules of origin

Facilitating trade by reducing technical barriers to trade

The FTA chapter on Technical Barriers to Trade, and its annexes, deal with technical regulations, standards and conformity assessment procedures, and aim to ensure that these do not create unnecessary obstacles to trade. The chapter facilitates market access for EU industrial exports to New Zealand worth between €4-5 billion annually, while safeguarding product safety and consumer protection levels in the EU. 

Key benefits:
  • New Zealand agreed to accept test reports and certificates from EU Conformity Assessment Bodies for products subject to a Supplier's Declaration of Conformity (SDoC) in the EU, if they require something more than SDoC, so no testing/certification needs to be carried out in New Zealand.
  • New Zealand agreed to accept EU-type approvals for motor vehicles, without further testing or certification, and both sides agreed to not prevent or restrict access to its market based on new technologies or features that are not yet regulated. This provision will facilitate EU exports worth almost €1 billion annually.

Promoting opportunities for EU companies to win public procurement contracts in New Zealand

The public procurement market in New Zealand is estimated to be worth around €40 billion annually. The FTA procurement chapter is one of the most ambitious and comprehensive chapters in recent EU FTAs. The agreement covers all modes of supply in public procurement, facilitating access for:

  • EU bidders based in the European Union that can directly sell goods and services to public procurement entities in New Zealand;
  • EU companies that decide to establish a commercial presence in New Zealand, and;
  • EU companies acting as subcontractors and suppliers of goods and services to successful bidders in New Zealand. 

The FTA covers over 184 procuring entities in New Zealand, which essentially triples the number of procuring entities to which EU companies have now guaranteed market access.