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France - Canadians satisfy a sweet tooth

French confectioner finds a sweet deal in Canada

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La Confiserie du Roy René is a French confectioner specialised in calissons. The company, based in Aix-en-Provence, has been perfecting the art of calissons (sweets made of candied fruit and almonds) since 1920. The company adopted a strategy of internationalisation in 2014 by taking advantage of EU trade deals with partners around the world. Today, La Confiserie du Roy René is a world leader in both making and retailing calissons.

Fuelled by French expertise in the sector the confectioner has already doubled its turnover from exports since 2015, which now make up over 9% of the company’s total turnover.

As a result of such strong international business, La Confiserie du Roy René has hired an additional employee to oversee exports. The company also plans to expand its compliance team to ensure their products can be sold at the highest standards all over the world.

The ratification of the EU’s trade agreement with Canada enables the confectioner to offer its calissons at more competitive prices because of the reduction of trade tariffs.

Find out more about trade exchanges between the EU and Canada

Find out more on the benefits of EU trade agreements