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CETA helps put competitors under pressure

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CETA helps put competitors under pressure

Hiperbaric is the world’s leading manufacturer of High Pressure Processing (HPP) equipment for the food industry. Based on an idea almost a century old, HPP is an innovative method of preserving food that doesn't rely on thermal pasteurisation.

Exports account for 90% of Hiperbaric's revenues and it has enjoyed sustained growth in recent years thanks to sales abroad. Their machines have been installed across the world, including North America, their main market.

Key facts

  • Founded in: 1999
  • Headquarters: Burgos, Spain
  • Employees: 100 (Spain)
  • Annual turnover: €54.5m in 2017

How the EU-Canada trade agreement is helping

CETA – the EU’s trade agreement with Canada – makes it easier for Hiperbaric’s European workers to enter Canada to install and maintain their equipment. This makes their products more attractive to potential customers.

Trade agreements help create a more stable and predictable business environment for companies to export and invest.

CETA makes us more competitive in Canada and makes it easier for us to expand into the Canadian market. It allows us to rival our main competitor, a US multinational.
Trade agreements are good for smaller companies like us, as we can now compete on an equal footing with large firms that have more resources to overcome the barriers to reaching foreign markets.

Carole Tonello,
Commercial & Applications Director