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Poland - Polish IT engineers take online shopping in Singapore to a new level

At its research & development centre in Warsaw, RTB House's team develops digital tools, or algorithms, that make e-commerce more effective.

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Thanks to the success of its digital solutions, RTB House cooperates with well-known brands like Adidas, Sephora, Reebok, Carrefour, and many more. Its online advertisement solutions are based on so-called deep learning, a sub-field of Artificial Intelligence.

RTB House has created a digital tool to generate new knowledge based on previous experience, in this case consumer behaviour. By predicting the likelihood that a consumer will interact with an ad or buy a product, RTB House helps companies tailor their web advertisement more effectively, resulting in a more personalised and relevant experience for online consumers.

RTB House's expansion on the global stage has resulted in a presence in more than 40 countries, with offices in for example Warsaw, New York, London, Tokyo, São Paulo, Dubai and Berlin. And in November 2017, the company opened an office in
Singapore to serve clients in Southeast Asia. The steady growth of per capita income in the Asian economies and increased online connectivity bodes well for the future of e-commerce in the region.

How the EU-Singapore Free Trade Agreement could help

The trade agreement promotes e-commerce, making it easier for European and Singaporean businesses. The agreement also recognises the importance of the free flow of information on the Internet, while ensuring data protection and respect for intellectual property rights.

The trade agreement solidifies a high level of market access for European computer service providers. Companies will be able to provide services, either from Europe, or by establishing a commercial presence in Singapore, with the same conditions that apply to local companies.

The EU-Singapore trade agreement reinforces a stable legal environment for companies that are providing services from the EU to Singapore. A good atmosphere of cooperation is a positive factor for e-commerce.

Mr. Jakub Ratajczak,
RTB House, Managing Director APAC

Find out more about the EU’s trade relations with Singapore