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Poland - From Poland with love – Natural care products for Japanese consumers

2019, the year when the EU-Japan Economic Partnership Agreement (EPA) came into force, is also the year when YOPE’s story in Japan began. Since then, the Polish skincare brand has steadily expanded its exports to Japan.

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Natural care made in Poland

YOPE is a relatively young company. Founded in 2013 in Warsaw, Poland, it is now shipping its natural skin care products, fragrances, and home care products to over forty markets worldwide, with an annual turnover of approximately €20 million. 

YOPE’s products contain carefully developed ingredients and are distinguished by original fragrances and designer packaging. 

Not so easy in Japan

Trading cosmetics is never easy – this is especially true for imports into Japan. Every product requires certification and registration, and every shipment undergoes testing. Apart from costs and complications, there are delays. 

But, through close cooperation and a clear focus on compliance, YOPE and its import partners feel comfortable in managing the required processes together, involving import professionals as necessary. The result is impressive: since 2020, Japan has been in the top five export markets for the Polish SME, with continuous growth year-on-year. 

How the EPA helps 

YOPE’s successes in Japan coincide with the EPA, which entered into force in 2019. While there were no import duties on cosmetics that could have been eliminated, YOPE has benefited from the overall positive change in the business climate over the past few years, to which the EPA seems to have contributed significantly. 

Especially when it comes to administrative procedures, things are getting easier. 

In Japan, our certificates from Europe are accepted – not just government certificates, but also those from associations.

Jacek Mijakowski
Export Markets Director, YOPE

Key facts

  • Founded: 2013
  • Headquarters: Warsaw, Poland
  • Employees: 50

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