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Awarded first place in several international olive oil competitions, LIÁ is an internationally recognised natural Extra virgin olive oil (EVOO) from Filiatra, a picturesque town in Messenia, Greece
Growing up on a family farm with 19 olive trees, Cristina Stribacu and her brother started a company that has a strong connection to the land and the olive oil they produce.
LIÀ Cultivators aims to produce its extra virgin olive oil in harmony with the land and its biodiversity, in order to respect the sustainability of the ecosystem. With the aim of creating a premium and entirely natural olive oil, LIÀ combines traditional methods of cultivation with modern techniques. The olives are harvested while still green and the EVOO is produced only through cold press methods. With 90 % of their sales being exported outside of Greece, LIÀ Premium Extra Virgin Olive Oil can today be found in different parts of Europe, the USA and in Singapore.
Australia is a very interesting export destination for LIÁ. Even though the Australian market is in many ways similar to the European one, logistics still pose difficulties for the company. A trade agreement could open up the market so that LIÀ would be able to find importers for their product.
How an EU-Australia Free Trade Agreement could help:
A free trade agreement would benefit small companies in particular, as regards information sharing arrangements and SME Contact Points, to make it easier to find the right networks to expand their business.
Negotiations for a trade agreement between the EU and Australia aim to make the trading environment more business-friendly and transparent, while increasing the coherence between customs authorities, easing the procedures for European exports to Australia.
The biggest challenge that a Greek company has when entering a new market is the lack of knowledge that people in the food and beverage industry have of quality Greek products. Australia is a new market for us but I believe Australian consumers will soon start to appreciate high quality Greek products and that LIÁ can be highly successful there.
Co-Founder of LÍA