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Austria - Austrian jewellery shines across the globe

Viennese jeweller moves into South America thanks to EU trade deal.

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FREYWILLE is a jewellery maker from Vienna whose products are now available in 90 boutiques around the world. The company started its global expansion from 2005, opening its first shops outside the EU in Dubai, Moscow and Los Angeles.

The first South American shop opened in 2013 in Bogota, Colombia, following the EU trade deal with that country. The entire company benefits from increased exports. In 2015, it launched an online shop and hired two new employees to process orders.

The CEO and owner of FREYWILLE, Dr Friedrich Wille believes that the benefits of EU trade agreements are numerous, particularly for companies set on international markets. He sees the company’s expansion into

Colombia as a 'gateway to further expansion in North and South America'. The next targets for FREYWILLE are Canada, Mexico and the USA.

Find out more about the EU’s trade relations with Colombia and other Andean countries